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上海：2028年广告产业规模预计突破4800亿元,上海：2028年广告产业规模预计突破4800亿元_我的网站

一 |     　　上海8月26日电 (许婧 高志苗)2026上海国际广告节26日开幕。开幕式上发布的《上海市推进广告业扩能提质三年行动计划(2026-2028年)》(下称《三年行动计划》)提出，到2028年，全市广告产业规模预计突破4800亿元，力争培育6家百亿元级龙头企业、350家亿元级骨干企业。    A nearly 4,000-words long essay published in the peer-reviewed journal Qualitative Research in April has recently attracted quite a bit of attention and scrutiny after going viral on Twitter.,The paper is authored by Karl Andersson, a PhD student at the School of Arts, Languages and Cultures at The University of Manchester, and is titled “I am not alone – we are all alone: Using masturbation as an ethnographic method in research on shota subculture in Japan”, with “shota” being defined by the author himself as a “Japanese genre of self-published erotic comics that features young boy characters.”,“In this research note, I will recount how I set up an experimental method of masturbating to shota comics, and how this participant observation of my own desire not only gave me a more embodied understanding of the topic for my research but also made me think about loneliness and ways to combat it as driving forces of the culture of self-published erotic comics,” Andersson wrote.,According to Vice News, the essay essentially amounts to the description of the author’s “masturbation habits” and thoughts and feelings while reading the comics in question, as well as “defenses of all of the above as legitimate research.”,Lots of generative discussion on this new piece of research at #ASA2022. pic.twitter.com/DZ7bEY9Akq— Tim Gill (@timgill924) August 9, 2022,As the paper got more and more attention online, many sociologists and researchers decried it as “deeply problematic, embarrassing, and even dangerous to the field”, with some even initially suspecting that it was a joke, the media outlet notes.,“While sexuality researchers have written about masturbation, this is the first I have heard of masturbation as a methodology, let alone masturbation to depictions of children,” Andrea Becker, postdoctoral research fellow studying sexual and reproductive health at the University of California, San Francisco, told Vice. “It is a misrepresentation of qualitative work, of sociology, and of sexualities research.”,Justin Gutzwa, a postdoctoral scholar at the University of Utah who researches gender, sexuality, and transphobia in education, also wondered aloud “what was the review process for this article like”.,“I’m mystified that any reviewer would pass off on this as an exemplar of innovative ethnographic methods, let alone an acceptable, appropriate, or ethical piece of writing,” he remarked.,Qualitative Research has announced that they launched an investigation into the publication on 9 August.,The media outlet also points out that Andersson’s fascination with “shota” appears to be well-documented, and that this particular genre is actually illegal in the UK – where he “goes to school” – as well as in several other countries.。　　如今，“AI+广告”融合赋能已成为上海广告业发展的核心驱动力。《三年行动计划》重点突出人工智能(AI)全链条赋能，将AI作为核心变量，从广告智能体、中试基地、算力保障到人才培养、新业态合规，形成完整AI广告产业支持链条。　　根据《三年行动计划》，上海将强化产业赋能实体经济功能，实施“广告+制造”行动；积极支持广告企业出海，提升广告企业全球服务能力。　　当天，上海首次发布《上海广告业发展指数报告(2026)》(下称《报告》)。　　《报告》显示，2025年，上海广告业发展指数达135.1点，同比增长14.1%，广告业总体呈现创新驱动、数智转型、量质齐升的良好态势。产业实力方面，去年上海市规上广告企业营收达4204.8亿元，占全国的20.5%。统计部门数据显示，上海广告营收规模首次跃居全国第一位；产业创新方面，上海创意密集型广告业务占全国的40%，“创意浓度”全国领先；数字广告业态蓬勃发展，AI赋能作用强劲，全市规上互联网广告企业达591家，营收占比提升至85.4%。　　据悉，自去年9月《上海市支持人工智能赋能广告业创新发展的若干措施》出台以来，上海市市场监督管理局推出全国首个亿元级广告业专项资金，支持34个AI+广告智能体项目；联合6家银行推出“数广贷”定制产品，帮助近千家企业获贷52.1亿元；成立全国首个AI广告生态联盟，AI广告生态集聚效应进一步加强；积极打造广告OPC(一人公司)社区，孵化出“土豆人”“野仙仙”等优秀广告OPC。

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