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Chinese 'worst' movie 'Niu Lai' becomes a unlikely global hit, surpassing 40 million yuan at box office_我的网站

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    Photo: Screenshot from website
Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers. 
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
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B | 据《福克斯新闻》1月11日报道，《北京时间》报道，亚马逊首席执行官贝佐斯周三宣布，他和妻子麦肯齐将结束25年的婚姻，这让很多人对这位世界首富将面临的1370亿美元资产感到疑惑。据最新报道，这对夫妇没有签署婚前协议，使贝索斯的大量资产面临风险。据美国娱乐新闻网站TMZ援引“知情人士”的消息来源，贝佐斯夫妇没有签署婚前协议，因此他们的资产将被分割，但莫莉B.肯尼律师事务所的莫莉肯尼（Molly B.Kenny）表示，财产分割不一定是五分之五。根据法律的定义，离婚夫妻的财产分割必须“公平公正”。这不一定是一个半点半的观点，无论是法令还是相关的法律都是一样的，”肯尼说。但是华盛顿特区家庭法组织的律师劳里·罗伯逊指出，法院可能认为贝索斯的婚姻是一场“长期婚姻”，这可能“使双方在财产和未来收入方面处于类似的财务状况。”肯尼补充说，由于贝索斯的大部分资产都与亚马逊股票挂钩，这场政变Le有很多方法来分配他们的资产，考虑到这些股份是以贝索斯的名义持有的，投票权不应该成为问题。”这是可以商量的，但这不应该是一个大问题，因为她没有参与公司的运作，”肯尼说。她的兴趣是公司继续发展、成功和盈利。他们的利益是一样的，她相信贝索斯经营公司——看看他取得了什么成就。54岁的贝佐斯每年卖出10亿美元，为他的另一家公司BlueOrigin提供资金。在宣布贝索斯离婚后，一些人担心贝索斯继续资助蓝本的能力可能会受到影响，但肯尼说，情况并非如此，因为蓝本是一种“社区资产”。

C | 我猜他们已经达成或正在达成协议，蓝色的起源不会受到影响。对许多人来说，贝索斯停止融资的后果是非常严重的。

D | 除了亚马逊的股份，贝索斯还拥有大量的房地产，总面积约40万英亩。罗伯逊说，财产分割的第一步是将这些资产归类为社区资产或独立资产，但考虑到这些财产是在结婚期间购买的，它们很可能被归类为社区资产。下一步是雇佣人员评估房产。亚马逊没有立即回复置评请求。

E | 周三，贝佐斯在推特上说，他和妻子决定离婚。”我们想让你知道我们的生活，”贝索斯写道。正如我们的家人和朋友所知道的，经过长期的爱情探索和分离，我们决定离婚，并在未来成为朋友。”在声明之后，有报道称贝索斯曾秘密约会劳伦桑切斯，前电视节目主持人，怀疑在婚姻中作弊。

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Published on:17:55:54